Hi, I’m Anna · Southern Utah

Product films that stop the scroll. UGC that earns the trust.

Cinematic product video and story-led UGC for lifestyle, beauty, wellness and food & drink brands. Concept to final edit, one creator, start to finish.

Worked across Beauty · Wellness · Food & drink · Pets · Apps

Brands come back

  • 8videos so far for Aureo Café, a retainer client
  • 7 + 15videos and photos for Complexion Tape’s full launch
  • 4videos booked by JAZ Energy, who hired me back

Premium product films

Built frame by frame, made to be rewatched.

Concept, creative direction, styling, cinematography and sound design in one package. Tap a film to play it with sound.

Clique Lab

Lip gloss meets cherry cola: slow pours, glossy cherries and a lip-print finish.

Client workBeauty

Aureo Café

A slow pour, warm light and a coffee bag styled with citrus, chocolate and beans.

Client workRetainer clientCoffee

Aureo Café

Close on the beans and the grind, with a slow “a better ritual starts here” brand story.

Client workCoffee

The Forward Bar

Falling almonds, glossy dates and a clean stack, shot bright and tactile.

Client workSnacks

JAZ Energy

A candlelit caramel-apple world in purple and gold for Golden Drip.

Client workRehired clientEnergy drink

Personal projects

Made for the love of it.

Olipop

A cherry cola float on hot pink.

Personal projectSoda

Popwell

A cream soda float, poured in window light.

Personal projectSoda

CeraVe

A hydrating cleanser in water, bubbles and light.

Personal projectSkincare

Cliganic

An argan oil dropper, slowed right down.

Personal projectSkin & hair

Want a film like this for your product?

Let’s talk

In their words

Kind words from brands I’ve worked with.

“The content turned out beautifully, and I was especially impressed with how well you captured the aesthetic and feel of the brand. You were wonderful to work with throughout the entire process.”

Complexion Tape

“The content is incredible! Truly, the quality is up there next to some commercial shoots we've done. Seriously, this is some of the best I've personally seen. And that's coming from someone who went to an art and design school, and knew plenty of photographers and film directors when I worked in art galleries and museums!”

Prov 31

Case study · Full launch campaign

Complexion Tape: a whole launch in 7 videos and 15 photos.

One product, made into a direct response ad, a testimonial, an unboxing, a tutorial, an educational voiceover and a beauty video. A few from the launch below.

Direct response ad

Testimonial

Unboxing

Educational voiceover

Quick tutorial

Beauty video

Lifestyle

“I'm so impressed — these are honestly some of the best pieces of content we've seen overall. The aesthetic, filming, and editing all feel really elevated and on-brand.”

Complexion Tape

Launch photography

A selection from the 15.

Complexion Tape gold freckle design on face
Complexion Tape sheet held in hand
Complexion Tape sheets in a flat lay with gold jewelry

Story-led UGC & ads

A friend’s recommendation, on camera.

Talking-head, voiceover and lifestyle content, written, filmed and edited by me. Made to work organically and as paid ads.

JAZ Energy

Product review

Client workDrink

Tymo

Hair tool demo

Client workHair

Doggy Dust

Testimonial

Client workPets

Wrinkles IO

App promo

Client workApps

FWRD

App walkthrough

Client workApps

Cheerific

Mocha Flow · lifestyle voiceover

Client workWellness

Ambre Blends

Explainer

Client workWellness

Prov 31

Lifestyle demo

Client workHome care

More from the library

Gifted collabs, samples and personal projects.

Ella & Eden

Product review

Gifted collabBeauty

Serum demo

Product demo

Gifted collabBeauty

GHome Smart

Smart lock story

Gifted collabHome

Mad Moose

Experience review

Gifted collabTravel

Cozy baking

Lifestyle

Personal projectFood

Shameless Pets

Dental chews

Personal projectPets

Veterinary Formula

Senior support chews

Personal projectPets

Insurance service

Skit concept

SampleServices

Product & lifestyle photography

Stills with the same story-first eye.

Styled and shot by me, so your photos and your films feel like one campaign.

Anna smiling in a black top against a light backdrop

About

Hi, I’m Anna: chronically creative, professional photographer and videographer, mom of two preteens and a senior dog, and collector of too many hobbies to count.

I create story-led lifestyle content that blends relatable real life with elevated visuals, making the product part of the story, not the commercial break.

Baloo, Anna’s senior dog, wide-eyed over a spoonful of snacks
This is Baloo.

He’s nearly 13 years old and has mastered the art of silently judging your life choices while patiently waiting for snacks.

Pet brand? He’s available to book alongside me. Ask about a pet shoot

  • Concept creation
  • Script writing
  • Script reading
  • Voiceovers
  • Lifestyle videos
  • Product photos
  • Lifestyle photos
  • Organic content
  • Paid media ads

Work with me

Pick the piece, then make it work harder.

Signature

Premium product film

  • Concept development and creative direction
  • High-production product cinematography
  • Prop and styling, with detailed shot design
  • Professional editing and sound design

1 round of revisions · Organic brand usage included

UGC

Story-led UGC

  • Concept, filming and editing
  • 30–60 second videos
  • Single videos or packages of 3–7
  • Talking head, voiceover or lifestyle

1 round of revisions · Organic brand usage included

Add-ons

Make it work harder

  • Paid media usage
  • Whitelisting
  • Additional hooks and CTAs
  • Raw footage
  • Script writing and content ideas
  • Product and lifestyle photos

Tell me where it will run and I’ll quote to fit.

Request my rate card

Tell me about your product and where the content will run.

Brands I’ve worked with

  • Aureo Café
  • JAZ Energy
  • Complexion Tape
  • Clique
  • The Forward Bar
  • Tymo
  • FWRD
  • Wrinkles IO
  • Ambre Blends
  • Cheerific
  • Prov 31
  • Doggy Dust

Let’s connect

Let’s make something people actually want to watch.

Email Anna

anna@itstheannaedit.com